Placement marketing is an advertising technique used by organizations to promote their products or services through subtle display. Product is displayed to massive audiences as being used by a certain character or within a situation. This creates positivity towards the brand advertised and strongly urges people to use the product or give it a trial. It also justifies the public’s purchase decision. This method not only strengthens the product loyalty but also choosing right references for a product can increase the overall returns for the company. In this competitive advertising market, if modernized available solutions are not used by a company, it will not be able to survive in the market. Thus, placement marketing is the best choice for promoting a company’s product and pushing the sales beyond the limit.
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Ostanding’s Commercial Roman Shades: Modern Solution to Product Promotion
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